03
Feb 12

An App Gives Parents A Taste of Abuse


Parents of teens get a horrifying taste of what their kids go through with a free iPhone app created by Liz Claiborne Inc.'s Love Is Not Abuse Coalition.




03
Feb 12

Facebook Hires Former Levi’s, Apple Exec Rebecca Van Dyck to Lead Marketing


Ms. Van Dyck spent the last 10 months as Levi's global CMO, where she oversaw the company's global "Go Forth" campaign.




03
Feb 12

Just in Time for Super Bowl: ‘The Least Interesting Man in the World’


Breckenridge Brewery isn't in the Super Bowl but the craft brewer is likely to get folks in Denver talking on Sunday about the latest installments in its "Truth in Beervertising" parody campaign.




03
Feb 12

Art of the Super Bowl Ad: Father of Super Bowl Spots on Clydesdales, Pepsi’s Best and Michael Jordan


Joe Pytka was behind the camera in 1992 when Cindy Crawford took that sip of Pepsi, and put Michael Jordan on the court with Bugs Bunny for "Hare Jordan."




03
Feb 12

Ogilvy Working With Susan G. Komen for the Cure in PR Crisis

Who's the PR agency for Susan G. Komen for the Cure? Ogilvy, which was brought on eight months ago and now has its hands full trying to manage crisis communications for the charity now under fire.




03
Feb 12

Is Madonna the Worst Choice Ever for a Super Bowl Halftime Show?


Ad Age has been working with Networked Insights, a social-media analytics company that advises brands and agencies on media planning, to track social sentiment surrounding Madonna.




03
Feb 12

Stat of the Day: Which NFL Teams Draw the Best Playoff Ratings?


Here's an exclusive look at which NFL teams draw the best playoff ratings with a bonus list of markets that tune in even after their team is knocked out.




03
Feb 12

Stat of the Day: Which NFL Teams Draw the Best Ratings?


Here's an exclusive look at which NFL teams draw the best ratings with a bonus list of markets that tune in even after their team is knocked out.




03
Feb 12

Are We Ever Going to Top the Greatest Super Bowl Ad of All Time?

If we compare the most popular Super Bowl commercials from year to year, they all fall short of the one that got this magnificent obsession going in the first place: Apple's "1984." That iconic creation still leads everyone's list of the best ever. Why haven't we taken another huge leap and topped it?




03
Feb 12

Pepsi Gets Medieval With Elton John Super Bowl Spot


Pepsi, the choice of a new generation, may look like its going old-school in its return to the Super Bowl, what with the castle and court and all.